The “Barbenheimer” craze, which has swelled in popularity over the last few weeks, is all but set to propel the box office to its best weekend in years.
BoxOffice Pro, a publication that tracks box office performance, said this week it is projecting a $200+ million weekend at the cinema.
The battle of the bombshells playing out in theaters is not the usual runaway box office success story.
“But it’s not just about the first three days of the box office either.
The irony in the films’ massive draw is that, typically, studios prefer to avoid releasing major box office features on the same weekend as another.
Persons:
Barbie ”, “ Oppenheimer, ” Michael O’Leary, it’s, Mattel, Christopher Nolan, ” Shawn Robbins, “ ‘ Oppenheimer, Barbie ’, don’t, “ Barbie ”, Tom Cruise, ” O’Leary, ” Robbins, “ It’s, ”
Organizations:
CNN, BoxOffice, National Association of Theatre Owners, Warner Bros
Locations:
Hollywood